As the old saying goes, you can’t manage what you don’t measure when it comes to SEO, this means that you need to monitor your SEO for performance, effectiveness, and also for the best results.
If your site isn’t ranking for the keywords you’re targeting, then you need to make sure that you’re able to identify the problem and fix it before it becomes a problem for your other keywords, this means that you need to have a clear idea of what your SEO is doing well and what you need to work on to get your site ranking better. Here are some ways to help you monitor your SEO and keep it performing at its best:
Use an SEO audit
to identify the areas of your site where you need to improve, an SEO audit is a great way to identify where your site is struggling and where you can improve it by doing this, you can start making changes to your SEO strategy and see how it affects your rankings.
This is also a great way to get an idea of what keywords are being targeted and how well they’re performing you can use this information to create new keyword lists or adjust old ones so that they’re more effective for your target audience.
If you want to see the impact of your SEO work on your website, use an SEO report, this report will show you how well each change has been working and how much better your website ranks for the specific keywords that were changed.
Set up tracking tools
One of the most important things you can do to keep track of your white label seo is to set up tracking tools, this will help you determine whether your site is ranking for the keywords that you’re targeting or not.
You can use a tool like Google AdWords Keyword Planner or competitor tools, or you can simply use an online search engine to see how your competitors are doing, this information will give you a good idea of what we need to work on in order to improve our site’s ranking.
Use analytics
With analytics, you can see how your site is performing and what changes need to be made in order to improve it, this information can help you identify which keywords are causing your site to rank lower and which ones are causing the issue with your other keywords.
By understanding how your site is performing, you can make changes that will improve it for future rankings.
Keep an eye on keyword data
Whenever you start to see a drop in the rankings of your site, it’s important to know why, if you can identify the keywords that are being impacted, you can make changes to your content and strategy to ensure that your site is still ranking for those keywords.
Keep track of how many people are searching for the keywords related to your site and then compare that number to how many people were searching for those same keywords two months ago.
You can then determine if there has been a change in the way people are looking for your site and if you find that your site isn’t ranking as well as you want it to, it’s important to track the data and make changes as needed.